Apricus Ventures

Apricus Ventures
Intelligent customer engagement and retention platforms for F&B and retail.
Agenda
01
About Apricus Ventures
Who we are and where we operate
02
What We Build
The Apricus Plus platform
03
Proven Track Record
Delivered projects and milestones
04
Our Clients and Partners
Key brands and technology partners
05
How Apricus Plus Works
Case studies and platform detail
06
Why Apricus Ventures
Our team, expertise, and differentiation
About Apricus Ventures
Apricus Ventures is a Singapore-based technology company focused on one thing: helping F&B and retail chains keep their customers coming back.
What We Build
Apricus+ — an intelligent customer engagement and retention platform that unifies ordering, rewards, gamification, and campaigns. It captures the first-party customer data most brands never collect, and turns it into repeat visits and measurable growth.
Who We Serve
We work with multi-outlet F&B chains, QSRs, and retail brands across Singapore, Malaysia, and the wider region. We partner with operators who want to own their customer relationship — not rent it from a closed app or a third-party system.
Vision and Mission
Vision
The Retention Engine Behind the Brands People Return To
To become the retention engine behind the brands people return to, turning everyday transactions into lasting customer relationships.
Mission
One Platform. Every Interaction. Smarter Every Day.
To give F&B and retail chains one platform that captures every customer interaction, drives repeat visits through rewards and engagement, and grows into intelligent personalisation as the data deepens.
What We Build
Apricus Plus is the customer engagement and retention platform for F&B and retail chains. One connected system, built around the loop that drives repeat business.
Native Ordering
QR, pickup, and dine-in ordering that doubles as your customer data capture surface.
Rewards & Coupon Engine
Instant, repeatable incentives that bring customers back sooner.
Gamification & Referrals
Stamps, spin-to-win, and refer-a-friend loops that turn engagement into growth.
Campaign Engine
Segment, target, and re-engage lapsed customers with measurable before-and-after lift.
Analytics & First-Party Data
Every interaction captured and owned by you, feeding smarter decisions.
We serve clients primarily in Singapore, with growing presence in Malaysia and Southeast Asia — multi-outlet F&B chains, QSRs, and retail brands.
Proven Track Record (2023–2025)
Super Apps at Scale
Designed and deployed advanced super apps for leading F&B brands including Dian Xiao Er and Paradise Group, serving over 500,000 users and supporting millions of transactions. The Dian Xiao Er super app is one of the most comprehensive in the F&B industry.
Central Kitchen Innovation
Built a fully integrated central kitchen solution for Dian Xiao Er, achieving 100% paperless operations across ISO compliance, inspections, procurement, ordering, and delivery in one unified platform.
Global License Management
Delivered a global License Management System for X-PHY, an AI-driven cybersecurity firm, supporting their international network of customers, suppliers, and distributors.
Ecosystem Partnerships
Established partnerships with Stripe, DBS, OCBC, EIGHTPOS, Advocado, Ascentis, and Eber to strengthen our ecosystem and service capabilities. Expanded across Singapore and Malaysia with strong regional traction.
Our Tech Partners
All we work closely with
Our Key Clients
All we would like to thank
Case Study
Dian Xiao Er Super App
One of the first and most comprehensive super apps ever built for the F&B industry.
Ordering & Payments
QR ordering
Self pickup
Multiple payment channels
eTips
Loyalty & Engagement
Membership loyalty
eVouchers
eStamp
eReferral
eGifts
Commerce & Discovery
eCommerce
Store locator
Promotions
eFeedback
Seamlessly integrated with Advocado CRM, POS, multiple payment gateways, and delivery service providers. Robust enough to manage hundreds of thousands of users and high volumes of varied transactions.
Case Study
Paradise Group Super App
A unified membership and ordering app across the full Paradise Group brand family — built for scale, seamlessly integrated, and rich with engagement features.
Platform Features
Membership loyalty
eVouchers
Dynamic QR code
eCommerce
Store locator
Promotions auto-synced with CMS via API
Multiple payment channels
HTML5 rich push notifications
Integrations
Seamlessly integrated with:
Advocado CRM
POS systems
Multiple payment gateways
CMS platforms
Reservation systems
Robust enough to manage hundreds of thousands of users and high transaction volumes.
The Problem We Solve
A Complex Challenge
Most F&B and retail brands run disconnected systems — POS, CRM, payments, and customer apps that do not talk to each other. The result is data silos, and information that is hard to consolidate across customers, staff, HQ operations, and management.
Made Simpler
Apricus Plus brings ordering, rewards, engagement, and data into one connected platform that sits cleanly alongside POS, CRM, and payments — so every part of the business works from the same customer picture.
Unifying your tech stack means every team — from floor staff to HQ — works from the same real-time customer data, enabling smarter decisions and faster action.
Why Apricus Ventures
Professional Team
A full-fledged team of architects, project managers, team leads, developers, mobile engineers, QA, UI/UX designers, and business analysts across Singapore, Vietnam, and Malaysia.
Strong Know-How
Deep experience building and integrating customer-facing apps: mobile ordering, payments, and the engagement systems at the heart of Apricus Plus. We integrate cleanly with the tools brands already run, and customise to each business rather than forcing a one-size template.
Proven Track Record
Over S$10 million in delivered B2C and B2B projects spanning ordering, e-wallet, super apps, payments, and data platforms — backed by named F&B and retail brands. You are working with a team that has built and supported real systems at scale.
Innovation and Differentiation
What sets Apricus Plus apart from every other platform in the market.
Native Engagement
Ordering, rewards, gamification, and campaigns built into one platform — not bolted on as separate tools.
Own Your Data
A white-label model that captures first-party customer data the brand owns, with no vendor lock-in.
Built to Integrate
Works alongside the POS, CRM, and payment systems brands already run — no rip-and-replace required.
Built Toward AI
As the data deepens, the platform adds campaign recommendations and personalisation — planned phase by phase. We earn AI with your data; we do not bolt it on.
Apricus Plus
The customer engagement and retention platform that brings F&B and retail customers back more often — and grows smarter with every order.
Ordering
QR, pickup, dine-in
Rewards
Loyalty, coupons, stamps
Engagement
Gamification, referrals
Intelligence
Campaigns, analytics, AI
Apricus Ventures · Singapore · Malaysia · Southeast Asia